OBLIGATE control room

Pipeline

Entities ingested	2183
Contacts resolved	2183
Eligible (obligation bites)	1957
Artifacts generated	1957
Staged sends (NOT sent)	1957

By product: ramsready: 1957

By route: post: 2183

Conversions (test signal)

landing_view	6
mandate	1
optout	8

Forecast (live calculator)

Case	Conv	12-mo MRR
Bear	0.25%	£2,081
Base	0.50%	£4,584
Bull	1.25%	£13,330

From £109/mo today. Post break-even ~0.17% (50p letter vs ~£290 LTV). Keep-line 0.5%. Vol=4000/mo, ARPU=£29.

Staged sends by product/channel/status

Product	Channel	Status	N
ramsready	post	staged	1957

Nothing transmits until status is flipped to approved by George and the human-run dispatch step is run.

Cohorts · approve to arm (still does not send)

Cohort	Status	N	Approve
ramsready-2026-09-09	staged	1957

Amplify layer (test → measure → allocate)

Phase: explore (even split until 300 sent) · not enough data

Variant	Sent	Mandates	Rate	Next share
A	0	0	0.00%	50%
B	0	0	0.00%	50%

Even split until 500 sent, then volume shifts toward the arm that actually converts to a paying Direct Debit.

OBLIGATE is a private commercial service. We are not the HSE, Companies House or any regulator. We found your company on the public Companies House register.
Operating company: [registration pending] · This is a build/demo instance.